![]() ![]() When digital receipts fail to arrive in time, shopper attention wanes meaning retailers lose their best chance to remind the shopper of items they forgot to purchase, repeat purchase incentives they can’t afford to miss or product enhancements available on the website. Ereceipts that arrive 30 minutes, even days after the sale are problematic for many reasons. It’s important to keep this experience in place – both for the customer and for the retailer. Many customers want to review their purchase right after the sale to confirm they paid the correct amount. Send receipts immediately following the transaction.Ĭustomers are used to receiving paper receipts immediately. #SPELL RECEIPTS PDF#PDF version of the receipt to every digital receipt you sendĪlso helpful from an ereceipt adoption standpoint, is the ability to tell those customers who are not yet sure about ereceipts “Not to worry, your ereceipt can be printed at home later should you like a hard copy.”ħ. Therefore:Įnsure your ereceipt template is home printer-friendlyĬonsider attaching a. While digital receipts are convenient for both the merchant and shopper, customers may opt to print the receipt at home – whether to expense a business purchase or to file the receipt away for tax purposes. #SPELL RECEIPTS PRO#Pro Tip: Follow-up thank you messages that include helpful recommendations on ways to best use the items purchased are valuable to the customer, help to improve your brand perception and keep you top of mind. ![]() In addition, you may also choose to send a follow-up thank you message a few days after purchase to continue the engagement. ![]() Consider using some of that real estate to thank your customer.Īdding “Thanks for shopping with us!” somewhere on the receipt is typically a good idea There is more space for content on a digital receipt than on a paper one. Don’t forget to thank your customer for their purchase. Great ereceipt engagement starts with an effective subjects line.ĥ. In fact, you may discover that “Your Receipt from ” vastly out performs “Thank you for your purchase,” for instance. These include:īe sure to maintain shorter subject lines, particularly as eReceipts are more likely to be viewed on a mobile deviceĪ/B Test different your subject lines in order to maximize open rates The prevailing email marketing best practices apply to digital receipts as well. Keep subject lines short and to the point. Digital receipt solutions like fle圎ngage, make it easy to design gorgeous, dynamic eReceipt templates.Ĥ. #SPELL RECEIPTS CODE#You don’t need to hire a developer to code a great digital receipt template. Well branded, responsive ereceipts convey that you are professional, trustworthy and care about each part of their experience. They also do not enhance the shopper experience. Rather than sending out a default or an auto-generated email receipt:Įnsure ereceipts are consistent and up-to-date with branding across your website and other digital platformsīuild your ereceipts using responsive HTML and test them on several devices to ensure they display in the fashion you intended Non-branded receipts are less professional, inconsistent, and potentially questionable. Use a well-branded, responsive HMTL template. For existing members, report how many points they have and how many more they need in order to reach the next goal.ģ. One option is to include an invitation to join your loyalty program for those who aren’t in the program. Make an effort to personalize CTAs based on the information you know about the customer. Include dynamic, targeted content and Calls to Action (CTAs) in your digital receiptsĬonsider following the 70/30 rule (70% transactional information, 30% marketing content) to help increase deliverability rates and avoid spam filters In order to maintain a high deliverability and click-through rate: Digital receipts, in particular, can see up to an 80% open rate, making these emails valuable real estate for you and an opportunity that you can’t afford to waste. Transactional emails have the highest open rates in the email marketing world. Include dynamic, targeted marketing content and Calls to Action in your receipts. Instead, suggest it as the primary optionĮssentially, you want associates to simply ask at the end of the transaction: “What’s a good email for your receipt today?” rather than, “How would you like your receipt? Printed or emailed?”Ģ. Try to get comfortable with asking every customer for their emailĭon’t offer the emailed receipt as a secondary option. Here are two points for your associates to consider: #SPELL RECEIPTS HOW TO#Offering best practices on how to properly present digital receipts to customers will vastly improve adoption rates. Your in-store associates are the most important part of your electronic receipt program as they are the front lines and means to activation. Train your associates on how to suggest eReceipts. ![]()
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